Sex Appeal

The unofficial Calvin Klein ad is definitely utilizing sex appeal. The manner which sex is expressed is more than appropriate for the American culture. The man and the women have both their tops and pants on. In this image the sex appeal is within the expression each of them holds in their faces and body language. To answer the question of if the ad is effective in sex appeal would be dependent on what is being sold. The name: Calvin Klein is attached to the image selling sex to the name (logo). The ad would be for Americans and living in America Calvin Klein is known for the association of their product to the name; sex. The main point of this Calvin Klein ad is to further make the connection between sex and sexuality through (appeal) with their name. The two in the ad appeal to the emotion of intimacy, they are both clothed so the emotion is coming from their body language and expression each holds. To me that has more of a true feeling of passion in comparison to if they there just half naked. More clothing in this particular instance is directing the viewer to the ideas of passion, love, and free will. Verses some of the other ads which portray extreme sexuality and some were all most pornographic. The way in which this image is portrayed tells a story of emotion through subtlety, more through the look in the models eyes and in the body language. The words are not overly meaningful; the meaning of this image is in the image and emotion behind the two individuals. Both the words Calvin Klein and Escape are only backing up what the image is saying on its own. The words are making the association of brand name, image and product.